2411 - Personal Branding for Leaders Who Lead Quietly and Authentically with Brand of a Leader's Marina Byezhanova

Josh Elledge

Published on: 09/04/2026

In this episode, host Josh Elledge interviews Marina Byezhanova, Founder and CEO of Brand of a Leader, a personal branding agency specializing in Gen X CEOs and entrepreneurs. Marina shares her journey from growing up in the Soviet Union to building a business focused on authentic personal branding. She explains her unique inside-out methodology, which prioritizes deep self-discovery over superficial persona creation. Marina also discusses why Gen Xers are her ideal clients and the powerful impact of brand alignment.